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ETCO’s ongoing research in the field of Denim fabrics shows that there is a huge market still to be tapped. While the consumption levels of apparel have been increasing, the dependence on imports has also been rising to meet the demand. The continuing appeal of denim apparel, especially jeans, has ensured that the demand for denim fabric remains robust.

ETCO’s competitive positioning in the global markets is the availability of low-cost labour, presence of fully vertically integrated operations and adequate availability of low-cost raw materials all of which gives ETCO Denim a global advantage. India also enjoys a sustainable global competitive advantage in the manufacture of denim and its share in world denim production and trade is likely to increase substantially.

  Shares in World Denim Exports

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